Mobile SEO Guide: Be Mobile-First in 2020

Do you have a mobile SEO strategy for your company? If you don’t, you’re ignoring most of your potential buyers.

Let me show you why mobile optimization is more important than ever. Then I will help you set up your website for the Google Mobile-First index. Does that sound good to you? Let’s begin.

Is mobile SEO important for ranking in Google?

Google made it official in March 2018, and since then has started sending messages to the Search Console of all websites gradually indicating that from now on they will use the mobile version of your website for further indexing and ranking.

Therefore, having your website optimized for these devices is not silly if we want to keep appearing in the search results above our competitors.

What is Mobile SEO?

Mobile SEO is the practice of optimizing your website for smartphone and tablet users. Mobile SEO also includes the availability of your website resources for spider search engines.

Why is Mobile SEO important?

In short: The number of mobile SEO requests is EXPLOSIVE. In fact, 63% of all Google search queries today are performed from a mobile device.

google search queries on mobile devices vs desktop

And this trend is growing rapidly. According to Google, there are 27.8 billion more queries on mobile phones than on desktop computers.

Local search market mobile vs desktop

What is the difference between mobile SEO and desktop SEO?

While it is true that the basic aspects of SEO like optimizing your HTML tags, a good keyword search to optimize your content, a good URL architecture or link building are always the same as in the desktop version, there are some things we need to consider to optimize our mobile website:

Mobile Design

  • It’s about adapting the design of your website to the way users navigate from a mobile device. Make sure that the buttons that users have to click are properly positioned and sized, that they are not too close to each other or to the rest of the text. Make sure that the menus are displayed and viewed correctly on the mobile device and that they don’t make it difficult for users to navigate. Make sure the user can move around correctly with their thumb.

Load Speed

  • On the desktop, this is also important, yes, but on the mobile version, it’s much more. Why? Mainly because mobile connections are much slower than computer connections unless the user connects via Wi-Fi. Imagine that a user tries to enter your website from the subway, going through any of the tunnels or the road with less coverage on the way to the interior of the country, so it is necessary to have a website that loads very fast if we do not want the user experience on our website to be bad and therefore, the conversions are affected.

Local SEO

  • In mobile search engine optimization, local referencing is of enormous importance. Most of us have our GPS connected all day long and if we do a Google search with the intention of showing you local results, Google will do it. If you don’t optimize your My Business Google file, if you don’t implement structured data well and in short, if you have good local SEO, you probably won’t show up in these location-based results.

Customize Titles and Descriptions

  • Make sure the titles and descriptions of your URLs that appear in search results are not truncated or have strange icons/symbols. Note that your computer screen is not the same size as a mobile phone screen.

Avoid Pop-ups

  • These interstitial ads are generally not appreciated by Google. In the case of mobile devices, it makes sense that they are not, as many make navigation difficult for the user by being difficult to close or avoid and end up making the user choose another site.

How do I set up my Website to Mobile?

Well, if you have seen the differences with the Desktop version, basically to adapt your website to the mobile phone, the tips we gave above are a good starting point.

If you want to get an official picture of the current adaptation of your website for mobile phones, you should use Google’s tool: Google Mobile-Friendly Test. This tool shows us whether or not our website is optimized for mobile devices and which aspects need to be fixed to improve both the optimization and the mobile browsing of the user.

mobile seo friendly test passed

We shouldn’t stay there. We must study other results and additional resources for the correct optimization of our website, which the tool provides us with, such as “Problems encountered when loading a page”, “Report on the usability of the website for open mobiles”, etc.

or this way :

mobile seo friendly test failed

In this case, it indicates the reasons why our website has not passed the mobile-friendly optimization test. Google provides us with the complete list of errors that may occur during the mobile optimization test and the solution to each error in https://support.google.com/webmasters/answer/6352293

What is our secret?

Our secret has no special tricks, we must strictly follow the recommendations of Google, which we presented in this article, always taking into account what the user experience requires and adapting our website and SEO in this sense.

If you think all this is too complicated to apply to your project, don’t worry, we can help you! Contact us without obligation and we will evaluate your project 🙂.

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